Broker CRM Suite

Empower your agents, automate your marketing, and dominate your local market with our all-in-one brokerage operating system.

Brokerage Overview● Live
$4.2M
Pipeline value
128
Active leads
92%
Follow-up rate
SM Sarah M.$1.2M
DR David R.$940K
AK Ava K.$780K
Back Boss CRM

The Command Center Your Brokerage Deserves

Gain complete visibility into your agents' performance. From lead distribution to pipeline value, manage your entire organization from a single, intuitive dashboard.

  • Global Analytics & Reporting
  • Route Leads & Track Activity
  • Cohesive Branding & Marketing
For every agent

Equip Every Agent with Enterprise-Grade Marketing

Don't just hire agents — empower them. Provide a full marketing suite including landing pages, email automation, and social planners instantly upon onboarding.

  • Personalized Agent Sub-accounts
  • One-Click Marketing Funnels
  • Built-in Dialer & SMS
SM
Sarah Martinez
Listing agent
Sub-account active
DR
David Reyes
Buyer's agent
Sub-account active
AK
Ava Klein
Luxury team
Sub-account active
JT
Jordan Tate
New agent
Onboarding
Powerful Capabilities

You can Launch|

Agent Dashboards

Individual logins and lead tracking for every agent.

Mobile App

Manage leads, calls, and tasks on the go.

Social Planner

Plan, schedule and post content across all channels.

Ads Launcher

Launch Facebook & Google ads in 3 clicks with real-time analytics.

Email Marketing

Drag-and-drop builder for newsletters and automated blasts.

SMS & WhatsApp

Direct 2-way messaging automated for higher response rates.

Website Builder

High-converting landing pages and funnels for every listing.

Smart Calendars

Automated booking and round-robin scheduling for teams.

Automations

Trigger actions based on lead behavior automatically.

Community Hub

Unified inbox for all your social interactions and DMs.

Reputation Mgmt

Auto-request reviews to boost Google ranking.

Payments

Send invoices and collect payments seamlessly.

AI Agents

24/7 intelligent assistants to qualify leads instantly.

VoIP System

Dedicated business lines with call recording and tracking.

TikTok Ads

Sync leads directly from your viral video campaigns.

Quickbooks

Seamless accounting integration for commissions.

Visual Workflow Builder

Design complex customer journeys with our drag-and-drop automation engine.

Back Boss Automations Builder Last saved: Just now Publish
Contact Tag Added
Tag: 'new lead'
AI Nova
Action: Qualify Lead
Check Budget
Condition: > $5,000
High value lead
Update Pipeline
Stage: Hot Lead
Assign Agent
Round Robin: Luxury Team
SMS Intro
Personalized Booking Link
Unknown budget
AI Nurture
Ask qualifying questions
Wait
24 Hours
Follow-up Email
Case study sent
Low budget
Add Tag
nurture-long-term
Add to Newsletter
Weekly drip campaign
Inside the Platform

See It In Action

A look inside the Back Boss CRM engine — built for modern brokerages that refuse to be outpaced.

‹ Back to Workflows New Buyer — Invite & Confirmation BuilderSettingsEnrollment HistoryExecution Logs
Dig Deeper

Understand The Full Opportunity

Ready to see exactly how this platform transforms your brokerage's revenue? Walk through our full sales deck — built specifically for broker-owners who want the whole picture.

View Your Interactive Use Case

Ready To Take It Up A Notch?

Book a free consultation to discuss your specific needs and find the perfect strategy for you.

Schedule Consultation →